3 Secrets to Getting Journalists’ Attention With a News Release


by Malayna Evans Williams


As news creation and consumption has moved online, journalists now have less time to do more work, and we’re all bombarded with more information than ever before. In addition, the blogosphere has expanded, creating more opportunities for coverage of your brand.


Go to the CW website to read our three favorite secrets to capturing journalists’ attention with precisely targeted, visually stimulating multimedia releases.


PODCAST: Time to Refresh Your Career? Remember the 3 Ds

by Mark Schumann, ABC, IABC Fellow


In a conversation with Mark Schumann, ABC, IABC Fellow, principal of re-communicate, he tells us that he applies the three Ds to ensure his career and communication functions move forward: diagnosis, development and delivery.


Listen to this podcast on the CW website.



Get Involved: Upcoming IABC Minnesota Events

April is a busy month for IABC Minnesota, with four opportunities for members and potential members to learn from well-known communications practitioners and network, network, network. Make plans to come to all four!


April 27-28: All Star Communications Workshop with Ann Wylie and Shel Holtz

Regular World Conference all-stars, Ann Wylie and Shel Holtz, are teaming up with Kevin Smith of the Minnesota Twins for a day and a half workshop on storytelling, digital communication, and communication strategy. View event and register via IABC Pacific Plains.


May 13: Luncheon: Conversation for Action -- Getting Things Done

Your days are filled with conversations about getting something done. As a professional communicator you are focused on key messages to critical audiences. But when we have those everyday conversations with clients and co-workers, we can fall into the same bad habits as everyone else. Learn how to build new habits that will help you -- and the people you work with -- get things done. View event and register.


May 27: Coffee & Connecting

Join IABC Minnesota for coffee and donuts at the Byerly's in St. Louis Park to connect with others, learn about volunteer opportunities and get an overview of the organization. View event and register.


May 28: ESL Social: Put your communication skills to good use!

Help adult learners in the Open Door Learning Center’s English as a second language (ESL) course. The Open Door Learning Center, part of the Minnesota Literacy Council, serves Minnesotans of all ages. View event and register.



Thank you to our sponsor:

Celarity logo image and link to site