3 Secrets to Getting Journalists’ Attention With a News Release


by Malayna Evans Williams


As news creation and consumption has moved online, journalists now have less time to do more work, and we’re all bombarded with more information than ever before. In addition, the blogosphere has expanded, creating more opportunities for coverage of your brand.


Go to the CW website to read our three favorite secrets to capturing journalists’ attention with precisely targeted, visually stimulating multimedia releases.


PODCAST: Time to Refresh Your Career? Remember the 3 Ds

by Mark Schumann, ABC, IABC Fellow


In a conversation with Mark Schumann, ABC, IABC Fellow, principal of re-communicate, he tells us that he applies the three Ds to ensure his career and communication functions move forward: diagnosis, development and delivery.


Listen to this podcast on the CW website.



Get Involved: April at IABC Minnesota

April is a busy month for IABC Minnesota, with four opportunities for members and potential members to learn from well-known communications practitioners and network, network, network. Make plans to come to all four!


April 16 Power Lunch: Scientifically-Proven Ways to Communicate Better

Amy Posey, a Neurofacilitator from Peak Teams, will share some brain-hacking tips that will help you communicate more effectively. She’ll explain the triune brain, positive priming, and the “engaging equation” as well as several other ideas and concepts to keep in mind as you’re developing communications for your organization. What percentage of people do their best thinking at work? Join us for the webinar and you’ll find out. We think the answer will surprise you. View event and register.


April 8 Luncheon: Crisis Communication in the Digital Age

Join crisis communication expert Jim Lukaszewski to learn how to handle organizational crisis in the digital age. You'll get useful, practical, sensible readiness ideas that management will support. View event and register.


April 15 Networking: Meet the Pros

This is the Twin Cities' best opportunity for students and young professionals to meet and talk with seasoned communicators. View event and register.


April 27-28: All Star Communications Workshop with Ann Wylie and Shel Holtz

Regular World Conference all-stars, Ann Wylie and Shel Holtz, are teaming up with Kevin Smith of the Minnesota Twins for a day and a half workshop on storytelling, digital communication, and communication strategy. View event and register via IABC Pacific Plains.



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